The right strategy is crucial to the success of your web marketing activities
It is important that you do the right things in the right order if you want to have high search engine rankings. It is not enough to submit your web site to search engines and to wait for the results. Successful search engine optimization takes some time but the results are worth the effort.

The key to high search engine rankings is to do the right things in the right order:
1. Find the right keywords for your web site.
2. Optimize your web pages for these keywords so that they can get high search engine rankings.
3. Submit your web pages to all important search engines and directories so that web surfers can find you.
4. Get links from other web sites and make sure that these links contain your keywords.
5. Track the results.

Why do you have to optimize your web pages for search engines?
New web sites can be submitted to search engines by filling out an online form. Unfortunately, a submission of your web site to search engines is not enough. Without optimizing your web pages, your web site will be listed in position 7,523 of 634,234,202 result pages.

Only a few web surfers look further than the first or second result page of a search engine
75% of searchers never look further than page one (Source: Georgia Institute of Technology). Most search engines display ten results on the first page; and very few searchers click the links to look at the second page. Usability expert Jakob Nielsen points out: "Users almost never look beyond the second page of search results." Danny Sullivan, ClickZ Search Engine Marketing Columnist, puts it out this way: "Being listed 11 or beyond means that many people may miss your web site."

You'll only get targeted visitors from search engines if your web site is listed in the top results. You must tell search engines what your web site is all about Search engines must be able to find out what your web site is all about. If search engines cannot find out that your web site is about fishing equipment, they cannot give your web site high rankings for that keyword.